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How do you best position your property for sale?


It is important to understand what the nature of the current market is in order to understand how to best position your property for sale. Ultimately, there are a few keys steps you need to take when wanting to ensure your home sells quickly and for the most money possible.

Start by determining WHO you think your buyer is. Come up with a few buyer profiles for your home, and then make sure you have a targeted marketing campaign designed to reach and appeal to those buyers.

Next, with our help, determine a realistic range for the market value of your home. Once you have figured that out, PRICING STRATEGY is KEY in positioning your home for sale. You need to decide if you are going to push the market by pricing higher, price at what your best guess the MARKET VALUE IS of your home, or price on the lower end of your range, maybe just under market value. Ultimately the market will determine the sales price of your home. If you price on the lower end of the market, you will capture more potential buyers, generate more interest and potentially get multiple offers.

Finally, it is important to remember, that the goal is to get as many people as possible through your home – so accessibility to it is key! Make sure you home is always “show read” that it is easy for us to access it in order to bring potential buyers!

In the near future, we will delve deeper into each of these steps so keep watching and don’t hesitate to call me if you want to delve deeper into this topic now OR for any other real estate need.