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Spotlight: Episode 4

Welcome to Spotlight. I’m Tim Durkovic, president of the Durkovic Group and luxury real estate specialist with Douglas Elliman Real Estate. Each month, I will bring you quick insights and tips experts use to create a feeling of luxury in their environments.

Let’s turn this month’s episode on staging and the difference it can make, when done correctly, in marketing your home for sale. Statistics show that staged homes typically sell faster and for more money than non-staged ones. And since not all homes are professionally designed, staging can help give that designer feel as well as help neutralize a space.

It’s important, however, when choosing a stager, that you choose one that has quality inventory because sometimes bad staging can be worse than having an empty room. It’s one of the best investments you as a homeowner can make, in my opinion, when getting your home ready for sale.

Please know that when I recommend staging, it’s in no way a judgment on your personal sense of style. It’s important for you to make a mental shift when selling your home. Your house is no longer your home; it is now a product and has to appeal to as many people as possible. Once you’re back in your home, by all means, infuse it with your own sense of personality and style!