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Position Your Home to Sell

Real Estate Tips for Sellers – How to Best Position Your Property For Sale

How do you best position your property for sale? As one of the top agents in the area, having sold in the 100s of millions in property–I firmly believe it is important to understand what the nature of the current market is in order to understand how to best position your property for sale. Ultimately, there are a few key steps we need to take when wanting to ensure your home sells quickly and for the most money possible.

First, we start by determining WHO you think your buyer is, coming up with a few buyer profiles for your home. We then build targeted marketing campaigns designed to reach and appeal to those buyers.

Next, we determine a realistic range for the market value of your home. Once we have determined that, PRICING STRATEGY is KEY in positioning your home for sale. You need to decide if you are going to push the market by pricing higher, price at what our best estimate as to what the MARKET VALUE IS of your home, or price on the lower end of your range, may be just under market value. Ultimately the market will determine the sales price of your home. If you price on the lower end of the market, you will capture more potential buyers, generate more interest and potentially get multiple offers.

Finally, it is important to remember that the goal is to get as many people as possible through your home–so accessibility to it is key! Make sure you home is always “show ready” that it is easy for us to access it in order to bring potential buyers!

If you have any questions on this topic or anything else real estate related, or if you want any additional information, please don’t hesitate to call, text or email me at 310.738.8098 or tim.durkovic@elliman.com. Thanks!